Your Pipeline Should
Match Your Ambition.
We fund it, staff it, and run it with the same campaigns, SDR pods, and playbooks behind our own agencies. Our SDRs qualify and book owners straight onto your sales team's calendars, and rebook anyone who misses. You pay $450 when a qualified owner attends. Nothing else.
The deal, in writing
- Your bill
- $450 per attended, qualified meeting. Nothing else.
- Campaigns and ad spend
- Funded by us, with our own capital.
- No-shows
- Rebooked by our SDRs. Never billed.
- Commitment
- No retainer, no setup fee, no contract term.
- Live in
- 2 to 3 weeks.
Every term above goes into your partnership agreement before a single campaign launches.
The Growth Paradox
Your sales engine works. Your SDRs book, your AEs close, and your clients get results. The hard part is growing it. Every new revenue target turns into more people to hire, ramp, and manage before a single extra meeting lands.
The Headcount Ceiling
More pipeline means more SDRs. Each one costs $117K to $135K a year fully loaded, takes close to six months to ramp, and stays about eighteen. Your growth moves at the speed of your hiring.
The Turnover Reset
When an SDR leaves, their pipeline leaves with them. The replacement starts from zero while your AEs wait and your quarter keeps moving.
Closers With Open Calendars
You staff your AEs for the pipeline you want and pay them for the pipeline you have. Every empty slot on a closer's calendar is capacity you've already paid for.
The No-Show Tax
Across a full sales team, no-shows add up fast. AEs lose the slot, someone spends the afternoon chasing a reschedule, and the meeting you counted on moves to next week.
SDR cost, ramp and tenure: Bridge Group 2025 SDR Metrics Report, Pavilion 2025 Sales Compensation Study.
We run everything before the meeting, so your team can focus on closing.
The same client acquisition engine that runs inside our own agencies, pointed at your ICP and funded with our capital.
Funded by us.
Campaigns, ad spend, outreach and your SDR pod run on our capital before you pay a dollar.
Qualified before it's booked.
Our SDRs talk to every owner first. Your AEs meet people who want the conversation.
No-shows are our problem.
We confirm every meeting and rebook every miss. You only pay for the meetings that happen.
How Axion Works
A partnership built so we only get paid when you do.
We Evaluate Fit
We look at your results, your offer, your contract values, and how many more meetings your sales team can take on. We onboard 2 to 3 new partners a quarter, because every launch gets our capital and a full team behind it.
We Set Your Target and Launch Your Engine
We start from your growth goal and work back to the number of attended meetings your team needs each month. Then we point the campaigns, outreach, and SDR pods already running inside our own agencies at your ICP, funded with our capital.
Your Sales Team's Calendars Fill Up
Within 2 to 3 weeks, qualified owners start landing on your AEs' calendars. Our SDRs qualify every one before booking, confirm every meeting, and rebook anyone who misses. Your team takes the meetings and closes.
You Pay Only for Attendance
$450 per attended, qualified meeting. Flat. No retainer, no setup fee, no contract term. If we aren't growing your pipeline the way we said we would, you walk away. We absorb the loss.
What you pay for, defined before we launch.
We agree on your qualification criteria in writing at kickoff. Every meeting is checked against them before it counts.
Billable: $450
The right business. An owner-run company that fits the ICP we agree on together: industry, size, location.
The decision-maker. The owner, or the person who signs. Never an assistant or office manager.
They showed up. They attended the meeting with your AE. That's the moment it counts.
Never billed
No-shows. We rebook them. You never pay for a missed meeting.
Wrong fit. Anyone outside your agreed ICP doesn't count.
Disputed meetings. You have 48 hours after any meeting to flag it. We review every one.
Your criteria go in your onboarding recap in plain language. That document is what every meeting is measured against.
What Our Partners Experience
Aggregate results across our active partners. We don't publish partner names, because their pipeline is their edge. Agencies we're evaluating see detailed case studies during the process.
At a 19% close rate, one closed client at a $20K contract covers the cost of 44 attended meetings. Everything after that is growth.
Set your target. See what it takes.
Tell us how many new clients you want each month. We'll show you the meetings it takes and what it costs.
- Attended meetings you need per month
- 30
- Your monthly Axion investment
- $13,500
- New contract value per month
- $180,000
- Return on every $1
- $13.33
Adding 30 held meetings a month in-house takes about 2.5 more ramped SDRs, roughly $28,000 a month fully loaded, after a six-month ramp.
30 attended meetings a month, $13,500 monthly investment, $180,000 new contract value, $13.33 return on every dollar.
Illustrative. Results depend on your team's close rate, contract value, and sales process. Meeting targets are set together at kickoff and scale as your team absorbs them.
A Second Engine, Alongside Your Own.
Your SDRs keep working the pipeline they built. Axion runs a second engine next to it: our campaigns, our SDR pods, and our capital, booking qualified owners onto the same AEs' calendars. You get the output of a bigger sales team without hiring one, and you pay only for the meetings that happen.
Every launch gets our capital and a full team behind it. That's why we take on 2 to 3 new partners a quarter, and why we choose them carefully.
We onboard 2 to 3 new partners a quarter.
Ways to add 50 more meetings a month
How you pay
- Hire more SDRs
- $117K–$135K a year per added rep, fully loaded
- Retainer lead-gen agency
- Monthly retainer, results or not
- Appointment setter
- Per booked appointment
- Axion
- $450 per attended, qualified meeting
Who funds campaigns and tools
- Hire more SDRs
- You
- Retainer lead-gen agency
- You
- Appointment setter
- You
- Axion
- Us
Time until the extra meetings start
- Hire more SDRs
- ~6 months to ramp
- Retainer lead-gen agency
- 1–3 months
- Appointment setter
- 2–4 weeks
- Axion
- 2–3 weeks
Who handles no-shows
- Hire more SDRs
- Your team
- Retainer lead-gen agency
- Your team
- Appointment setter
- Your team
- Axion
- Our SDRs rebook them
Who manages it
- Hire more SDRs
- Your sales leadership
- Retainer lead-gen agency
- You manage the vendor
- Appointment setter
- You manage the vendor
- Axion
- We do
Commitment
- Hire more SDRs
- Salary, benefits, turnover
- Retainer lead-gen agency
- 3–6 month contract, typical
- Appointment setter
- Varies
- Axion
- None
If it underperforms
- Hire more SDRs
- You keep paying
- Retainer lead-gen agency
- You keep paying
- Appointment setter
- You pay for no-shows
- Axion
- You pay nothing
In-house SDR cost and ramp: Bridge Group 2025, Pavilion 2025. Other columns reflect typical market terms.
Helm
Your Pipeline Command Center
Every Axion partner gets Helm, our attribution and billing platform. It tracks every meeting from booked to attended to billed, so you see exactly what you're paying for and why.
Your leadership sees meetings delivered, pipeline created, and spend in real time. Your AEs see every upcoming meeting with a brief on the owner they're about to meet. Your IT team connects calendars and meeting platforms in minutes.
Every meeting is verified before it's billed. Every dispute has a record.
Real-Time Dashboards
Meetings, pipeline, and spend at a glance
Verified Attendance
Every meeting checked before it's billed
Transparent Billing
Pay only for what's proven
Is Axion Right for Your Agency?
We fund every partner launch with our own capital and a full team, so we're selective about who we partner with. Here's what we look for.
An established agency with case studies and a track record of success.
Services that grow your clients' revenue: paid ads, SEO, lead generation, growth marketing
Average contract value of $20,000+ a year
A sales team in place with consistent close rates, and room for 50 to 150 more attended meetings a month.We set your starting target from your goals and your team's capacity.
SMB clients, sold direct to the owner
Leadership focused on growth, with a clear revenue target
We take on 2 to 3 new partners a quarter, chosen on fit.
Questions We Hear Most
Ready for a Pipeline That Matches Your Ambition?
Tell us about your agency and your growth goals. If it's a fit, we'll show you the meeting targets we'd set for you and what it would cost.
A 15-minute conversation. No fees, no commitment. We onboard 2 to 3 new partners a quarter.